Hey [First name],
Your first tin should hit your porch Thursday.
Here's the thing nobody tells you about starting a tea company from your kitchen: for the first six weeks, I was convinced I'd made a mistake. Ashwagandha in one blend was too earthy. The rhodiola in another tasted "like a wet forest" (my sister's exact words, thanks Kate). I nearly pulled the whole line and went back to bartending.
Then my aunt Peggy — the reason I got into adaptogens in the first place — drove up from Portland to help me taste through everything. She sat at my kitchen table for four hours. Tried nine blends. Cried a little on the seventh one. Said, "Anna, this is the one your grandmother would drink." That's Evening Ember. It's in your tin.
I'm telling you this because I want you to know what you're actually holding when it arrives. Not a shelf product. Not marketing. A tea I almost didn't sell — that got saved by one honest opinion from someone who'd been drinking these plants for forty years.
Steep it seven minutes. Longer than the box says. Trust me.
More on how to actually feel the difference in tomorrow's email.
— Anna
Wildwood Botanicals
Corvallis, Oregon
P.S. If Evening Ember doesn't do anything for you, reply and tell me. I read every one.
Every email I ship gets craft like the notes above. AI-assisted drafting, every word edited by hand.
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